The so called “digital health“ or collecting activity of information on the health status, on pathology, on products and on pharmaceutical companies on the net, represent a widespread tendency of internet users to use, personally manage, share with other patients or during the visit with their doctor, all collected informations.
The possibility to obtain informations quickly and easily at any time and place makes the web one of the preferred health media today. Users in fact do not search only information on the net. The number of those who use it for practical aspects (booking visits / exams, communicating by e-mail with their doctor) or to discuss health-related topics on social media is growing.
More and more users are using social media to share opinions and experiences regarding pathologies, drugs and companies that produce them. Thus, conversations on social networks and on the web produce enormous amounts of unstructured data.
Therefore, it becomes essential to know how to collect and manage them, in order to obtain useful information to create the right communication strategies and content curation.
These premises made, Health Web Observatory‘s target is to pursue the following aims: